On a business card, the difference between "company.baku@gmail.com" and "info@company.az" looks small. But for a client it's big: one says "private individual", the other says "serious company". Business email is one of the cheapest brand steps - and one of the fastest to pay off.
What is business email?
Business email is an address on your company's own domain: name@yourcompany.az, info@yourcompany.az, sales@yourcompany.az and so on. Unlike free Gmail or Mail.ru addresses, the end of the address carries your brand's name.
5 reasons
1. It builds trust
When a new client or partner opens your first email, they look at the address. An address on your own domain shows the company is real and here for the long term.
2. Every email is an ad
Every email you send shows your domain - and therefore your brand. Together with a branded signature, that's free, ongoing advertising.
3. Lower risk of landing in spam
Properly configured business email (with SPF, DKIM and DMARC) lowers the chance of your emails landing in the recipient's spam folder. This matters especially for price offers and invoices.
4. Information stays with the company
When an employee leaves, the client correspondence in their personal Gmail leaves with them. With business email, the mailbox belongs to the company - it can be closed or handed over to another employee.
5. Structured addresses
You can create shared addresses like info@, sales@, accounting@ and route inquiries to the right department. And clients easily understand whom to write to.
What do you need?
- A domain - for example, yourcompany.az (if you already have a website, you have a domain);
- An email service - the server where the mailboxes are hosted;
- DNS settings - so emails are delivered correctly and don't land in spam;
- A branded signature - a single signature template with name, title, phone and logo.
How much does it cost?
The price depends on the number of users and mailbox size. It usually consists of a one-time setup and a monthly or annual subscription fee. At MONARX, business email starts from 220 AZN, with a minimum of 3 users; you can choose a 6-month or annual subscription.
Is switching from Gmail hard?
No. You can move old emails to the new mailbox and forward emails sent to the old address to the new one for a while. For clients, the switch is barely noticeable.
Conclusion
Business email is the part of your brand used every day. Investing in a logo and website and then sending emails from a free address is like wearing sneakers with a good suit.